The thing that disappoints me about these Sour Belts, is also something I like about them. While the photo doesn’t show it, each colour from this belt separates from each other. After my first bite the belt started to fray into small single coloured belts. I was kind of disappointed about this because it made it harder to eat, but I also really liked the idea of trying each colour individually. I was curious about whether or not the colours were just colours, or if each colour had its own flavour. As a whole the belt had a pretty general fruity flavour, sort of like a fruit punch.

If there are differences in the individual colours they’re very subtle. Each different colour tastes pretty similar, and that’s too bad. It would be great if each flavour tasted different, and then together they made a great fruit punch collaboration. Sure, that would be a lot more challenging to manufacture, but I think it would be worth it. Fortunately, the shared flavour is OK, just hard to place on the flavour spectrum. It’s like a fruity flavour with a hint of red licorice.

Texture wise these sour belts are fine, best compared to a fairly chewy gummy. Colour wise they’re fun, kind of like a rainbow bacon. It could be a little sourer considering the word sour is in the name, but that didn’t ruin it for me. I guess these belts are fine, but it could have been so much better if they just added a little more detail.