makers of Starburst candies (Wrigley), I'm sorry but this isn't
going to cut it. You've made a fine candy, however labeling
it a Halloween treat is just wrong. The only thing that makes
this at all Halloween like is that it's a small portion. Taking
your fruit candies and putting Halloween images on it as well
as giving them Halloween names is not enough. These have nothing
to do with Halloween, they're just the fruit flavoured chewy
candies you've always made.
First the good of
this candy, and frankly it's the most important part of this
treat. The chewy candy is both tasty and chewy. The fruit flavours
were all petty tasty, not necessarily realistic, but pretty
yummy. The texture also really work for me, each one of these
chews was nice and soft and after eating a few my jaw didn't
hurt at all. It's a very successful candy, it was just the lame
attempt to make it Halloween themed that turned me off.
The worst part of
the theming was the sad attempt made by the folks branding these
candies. The outside package really didn't have any Halloween
theming at all, and the images on the individual candies were
simple random silhouettes of Halloween icons like bats and cats.
The names of the flavours were also kind of lame, Batty Blackberry
and Mysterious Mango sound like they were thought up last minute.
The one thing they could have done to make these real Halloween
treats would be to give them Halloween flavours. Blueberry and
Mango does not make me think Halloween, Pumpkin spice and apple
works much better.
Not a disappointing
candy, but a disappointing attempt at marketing.