scores out of 5
been out of town for a bit and it appears that Lay's has started
a new contest to create a new flavour of chips. At this point
they're down to the last 4 flavours, 3 of them are in the regular
chip flavour spectrum, and then there's this one. I don't want
to be a Debby Downer, but Gloria Melanson (she's the one credited
with creating this idea), I don't think your chip flavour is
going to win. It's not that I dislike your chip idea, I just
think that you've created a novelty more than a brilliant snack
The chips themselves
are actually pretty good. These aren't spectacular chips, but
they're unique, and they actually taste like cinnamon buns.
When I first bit into these chips I was expecting a cinnamon
potato chip, but I was really surprised at how well they managed
to encapsulate the full cinnamon bun flavour. These chips had
a buttery sweet flavour that balanced really well with the cinnamon.
Pringle's made a sweet potato and cinnamon chip before and it
was all cinnamon, these on the other hand really use all of
the flavours that make up cinnamon rolls.
I guess the question
remains, why don't I think these will win this new chip contest.
It's very simple. Although these have a very unique and tasty
flavour, the chip itself is kind of secondary. If you ad this
flavour to just about any thin crunchy snack it'll taste great,
but it makes the chip second fiddle. I think people will taste
these, and many might enjoy them, but they'll remain a novelty.
People won't eat these and say they're eating a great potato
chip, they'll just talk about how weird it is that the flavour
works with a potato chip.
Sorry Gloria, while
you'll probably loose to a poutine or mac and cheese chip you
can rest assured that you impressed a guy that's not impressed
by a lot of kookie chip flavours.