After sour (and obviously sweet), cool is the most common feature I've found in gummy treats. There are a few candy companies that offer gummies that give you a sense of coolness (as in minty cool, not Fonzie from Happy Day's cool). Interestingly almost all of them avoid using mint as the primary flavour to go with this cool feeling, including these. Instead you get a menthol like feeling in the back of your mouth, and a fruity flavour on the tongue.
I'm not really sure how I feel about this; it confuses my mouth to get a hit of cool with nothing at all minty. While I like interesting flavour combination of fruity and cool, the menthol cool of these bears are a little too random for me. I get a non-descript sweet fruit flavour, and then all of a sudden, my mouth cools off. It almost gives your mouth the sensation of being frozen, like at the dentist, but just not too severely. The coolness itself doesn't really offer any flavour, just a sensation. It’s not a sensation I’m used to having with a fruity flavour. Sure, frozen fruit and popsicles are cold, but it’s a different kind of cool feeling.
While I'm a little confused about the fruit and cool flavour combination, I'm not at all confused about the clever idea of making these polar bear shaped. Since bears are synonymous with gummies, it's a clever idea to make polar bear gummies cool. I even enjoy the shape of these, and the colour is very representative of the arctic as well.
How could you make these Minty Polar Bear gummies work better? The first step would be to get rid of the fruity flavour. It doesn't have to be mint, but maybe something else that goes well with a cool menthol feeling.