The problem I have with birthday cake flavoured treats is that the basic theme itself is flawed. This might make me sound old and out of touch, but when I grew up my birthday cakes didn’t have a particular flavour. I personally preferred either ice cream or chocolate cakes for my birthday, but it never felt like a hard and fast flavour of cake that I had to have. People could (and maybe still can) have any kind of cake they want for their birthday. However, sometime recently snacking companies decided that the official kind of cake for birthdays was vanilla with coloured sprinkles. I’m not sure who invented this rule, but it’s run rampant all over the snacking world.

So I don’t really agree with the basic concept of this treat because I believe you can have whatever flavour of cake you want on your birthday, but there’s also something else wrong here. These aren’t very vanilla (or cake) flavoured, and there are no sprinkles to be found. There might be a slight hint of vanilla, but it’s so subtle that the chocolate totally overshadowed it. The good news is that the chocolate is pretty tasty, so it’s not a bad candy by any stretch. It’s just nothing particularly unique, it’s just a box of Smarties (the Canadian/UK version).

Maybe the one slight difference is the colours, they seem a little bit more pastel coloured than the classic Smarties. That could be because they’re trying to make them look a little more like sprinkles, to fit the theme a bit, but it’s kind of a stretch. These Smarties have either failed the theme entirely, or they’re making fun of this rather problematic theme. I say this because maybe they really didn’t change the flavour at all, maybe they left the chocolate as the dominant flavour because they knew that many peoples favourite flavour of birthday cake is chocolate.