Pocky "Panda"


What happens when a candy company has a really simple treat, and then they change almost every element in the treat without messing with the basic concept? What you get is a treat with a cute name, because if the name was the description, it would be too long to fit on the package. For example, if you took the regular Pocky and added white chocolate instead of the regular milk chocolate, you could call them "white chocolate Pocky". If you added cookie crumbs to the chocolate, you could call them "cookie crumb Pocky". Finally, if you changed the white cookie into a chocolate cookie stick, you could call them "chocolate cookie Pocky". If you do all of the above, you can't call it "white chocolate cookie crumb chocolate cookie Pocky”; it wouldn't fit on the box. Instead you come up with a cute name and a cute package and you're all good.

Fortunately for the folks at Glico, the name kind of suits the treat, not because it tasted like an endangered animal, but because the colours work well with the Panda theme. Also fortunate for Glico is the new changes didn't mess with the great snack that it was inspired from. I'll be honest, it didn't really change the treat to make it better, and I'm a little disappointed about that. I like the idea of improvements to my candy, and my dream one day is to have an alternate variety of a snack blow me away more than the original. So far, it's never really happened, and with these it's still hasn't happened.

If you want to buy a snack because it's got a cute little panda on the box then this is the treat for you. It tastes fine, but it's not better than the original Pocky. Sure, it's a little different, but not different enough to really get my attention.