Most people associate chai with a spiced tea, the truth is chai is actually a commonly used word for tea. That means if you're at a coffee shop and you order a chai tea, you're in fact ordering a tea tea. Chai, as a word in many western countries, now means spiced. That makes this bar strange because the word masala is often defined as a food with several spices. So by the modern definition this bar is a spiced tea with spices.
Although the name is a little confusing, it does get across that this bar will be tea flavoured with other various spices. The key to this bar working properly is all in the spice intensity, selection of spices, and the kind of chocolate used. If any of these elements are off balance the bar won't work. When you first open the bar there's no mistake that the spices are the powerful part of this bar. In fact, I left my bar open for a few minutes and my whole kitchen smelled of spices.
With this strong odour, and the fact that the bar is of an Indian theme, I was a little worried that the spice would also be really hot. I know some people really love hot flavours in their chocolate, but not me. I like spiced candies, but many are overly spiced with hot ingredients that burn. Fortunately, this bar isn't really hot at all, it's very spicy, but not hot. The ratio of spices is fairly balanced, although I detect a slight extra strength on the cardamom. I was also a little disappointed that I didn’t really taste any kind of tea flavour.
The chocolate is a nice smooth milk chocolate, which you don't really taste at all. It's not to say that the chocolate in irrelevant, instead it balances out the sharpness of the spices and creates a tasty spiced flavour that is still very smooth and creamy.
It's a nicely balanced bar, but you may miss the chocolate or any kind of tea flavour because of the strength of the spices overpowers just a little.