I have high expectation of this bar, and not because of its description or something on the package. I have high expectations of this bar because it is named after the town where Cadbury was founded (I believe) and where their main office resides. If a company puts that kind of name on a treat, then it would have to be pretty good. There's a certain amount of civic pride to be expected.
Unfortunately, after my first bite my expectations fell very flat. You might be thinking that because I put this bar on such high pedestal before even tasting it, that maybe I'm judging it harshly. But I really think it fell so flat that even with no hopes for it, I would still not be happy with it. There's one simple problem with this bar, and it's something I would never expect from a British Cadbury bar. The quality of the chocolate really isn't that great at all.
I feel like this bar should have a really rich dark chocolate taste, and it should still melt in my mouth. Instead it's very sweet and kind of crunchy. I say crunchy in the way that the snap that normally comes in chocolate is a little too pronounced. Because of this, the chocolate really didn't melt in my mouth at all and it didn't leave that nice rich earthy flavour that I get when I eat really good dark chocolate. Sure, I propped this bar up a bit, and I expected a little more from a British Cadbury bar, but I think they could have done it.