December 2024

Shwe Moe Hein Fried Potato

?

There’s something about these chips that works, and makes these really unique. It’s pretty obvious what that thing is. I don’t think I’ve ever seen potato chips that look like these. They appear to be spiral cut and they also appear to be smaller potatoes. They could also be regular potatoes cut up smaller, I’m not really sure. The point is, you get these really fun spirals of fried potato that used to be only reserved for the frozen food section of your grocery store.

The fact that these are clusters of potato chips connected together makes them fun to eat and gives them a unique texture. I’m not sure why other potato chip companies are not doing this, as everyone seems to be looking at new ways to present potato chips and this one seems so simple and obvious.

If you’re to take away the novelty of the spiral cut, I would call these potato chips fairly average. They could maybe use a little more salt, but they didn’t taste too bad. They have a nice enough crunch, but I feel like they could be crunchier. It’s amazing though, you take a very average potato chip, just cut it a little differently and you have something that actually makes me a little excited. That either says something about the potato chip industry, or me.

The lesson I learned today was that potato chip companies seem to be stuck in a rut. While ridges and waffle cuts are okay, I feel like they’re missing out on some really simple ideas that would work. Spiral cutting potatoes is a really old idea, yet no one has ever thought of spiral cutting potato chips. That is until now.