The mouse in the car behind Hello Kitty is kind of cute, that's all I'll say on the subject, and I assure you I'm not getting soft, it's just something about a mouse with sad eyes that melts my heart. Now I feel less masculine, although many women would agree that being sensitive is more masculine. I guess what I'm trying to say is that it's hard to be rugged while eating a bag of Hello Kitty snacks.
The treat inside doesn't really help that much either, basically because they're pink, really, really pink. They're also strawberry flavoured, and to me Strawberry is kind of a feminine flavour. It probably comes from being brought up in a Strawberry Shortcake (the toy) world. To add to the whole feminine feel of these gummies they're fluffy and soft as well. I should make it clear that I don’t look at femininity as a negative thing.
I've deduced that these Hello Kitty candies are puffed wheat covered in a strawberry type chocolate coating with a picture of a kitten and a sad mouse on each. It certainly feels like they’re going for the soft feminine look, flavour and texture. It would make a really great contrast to eat a bag of these while watching the Jean Claude Van-Dam movie Blood Sport while enjoying a bag of these.