I'm told that in Asia melons are considered to be a great gift, and a special treat for all to enjoy. So, in that vein the folks at Lotte have decided that they would take one of their more popular bars and smash it together with this most honoured of gifts. The idea is very sound. The problem I have with this bar is that it's a melon flavoured chocolate bar. Sure, on paper it might seem like a great idea but in reality, melon flavoured chocolate is not a good idea at all.
First of all, I'm not a big fan of melons, except maybe watermelon. I do eat melon when it is presented to me, but I'll rarely if ever buy one. The only thing that really gives melon its ok statues is how absolutely refreshing it is. On a hot summer day, a big gulp of juice from a bite of melon can do wonders to hydrate you and refresh. This Crunky bar does the one thing you shouldn't do to a bite of melon; it takes away all forms of refreshment. Worse still this bar actually makes me a little thirsty.
From a creativity standpoint (at least here in North America) it's pretty cool to eat a melon flavoured chocolate bar. It’s the first one I’ve ever tried, and I can’t see it coming to North America any time soon. In reality melon flavoured chocolate is a pretty disgusting thing to eat.